Once Upon a Beach
I
live for the outdoors. I rally for adventure. I explore every day. So
moving into my new place by the lake was like unicorns and rainbows for
me: total fun in the sun.
Unfortunately,
when it comes to being barefoot, my naked feet needed a little extra
protection walking down the sharp gravel driveway and across the street
to the beach. I wanted to be barefoot but I needed some kind of
transitional footwear to take the edge off.
I
hated my cheap flip-flops and I’d never spend $100+ dollars on those
Vibram foot gloves. Five Fingers? Please, I'll show you Ten Toes. So I
decided to make a pair myself. I wanted a simple sandal that felt
barefoot. They needed to be fold-flat and packable so I could take them
anywhere. In the process, I would toughen up my feet so I could enjoy
all the benefits of real barefooting.
My
first material experiment was Tyvek -- the same material used for FedEx
and Priority Mail envelopes. They were terrible. I scrapped the idea
until the following summer when, after doing a roofing project using a
huge sheet of sturdy billboard vinyl as a tarp, I came up with the idea
to use billboards to make the shoes.
Billboard
vinyl is triple layer fiber-reinforced PVC plastic sheeting. The images
of giant roadside advertisements are printed directly on this material
and secured to the billboard sign structure. Each sheet is 14x48-feet,
weighs about 80-pounds, and often gets thrown away when the
advertisement cycle is complete. Every year, the total amount trashed
would more than cover the entire state of Massachusetts in a sturdy,
impenetrable layer of colorful billboard art.
Durable,
waterproof, & washable, billboard vinyl became the perfect solution
for my footwear problem. Fast forward to today and meet the
patent-pending prototype, "paperfeet."
I
launched TOMBOLO LLC to make & sell uncommon goods for the
collective good. We build both the tangible and intangible innovations
that make the world a better place. Our functional gear encourages
people to get-outside-and-live while embracing a mindset that champions
creative reuse and conscious consumption. Paperfeet are TOMBOLO’s first
success in manufacturing good. The shoes are hand-assembled right here
in Michigan.